Agency: Ogilvy NY Role: Copywriter
With a hand from Tina Fey we helped launch the American Express Everyday Card during the Oscars. Jimmy Fallon called the commercials "hilarious", and I'm pretty sure we didn't pay him to say that.
After the Oscars we continued the campaign through social with a content series highlighting some of Tina's favorite things.
On Oscar night some viewers noticed that Tina Fey was swiping her Everyday Card upside down. So we had a little fun and flipped a tweet upside down.
Finally to round out the campaign I wrote some iTunes radio ads. Sure, it may have interrupted people's seamless listening of new albums, but who doesn't love a good radio ad?